Director of Performance Marketing
- Compensation
- $280K base; up to $300K total cash
- Work mode
- Hybrid/On-site
- Location
- New York, NY
- Industry
- Education Technology · Consumer Services
- Posted
- 12 Oct 2026
Your market value for this role
Compared with 16 live mandates (same function, level and region).
Base salary only; excludes equity and bonus. Benchmark your own package →
The mandate
Own performance marketing and consumer acquisition for a high-ticket, low-volume education services business. Scale paid channels while maintaining acquisition efficiency and building robust measurement.
Key responsibilities
- Own acquisition across paid search, paid social and emerging advertising channels.
- Set channel strategy based on business needs and performance evidence.
- Expand demand generation while protecting lead quality and acquisition targets.
- Build multi-touch attribution, incrementality testing and media-mix measurement.
- Lead creative testing with external partners and experiment with AI-generated creative.
- Manage a junior marketer, forecasting, reporting and conversion-rate optimization.
What you bring
- 5–8 years of hands-on paid search/social performance marketing.
- Experience managing annual paid-media budgets of $10M+.
- Track record scaling acquisition while maintaining CPA and lead-quality targets.
- Strong analytics, attribution, forecasting and cross-functional collaboration.
Location & engagement details
New York, NY · Onsite
Full-time. Onsite five days per week in New York City. US work authorization required; visa sponsorship is unavailable. Competitive equity.
About this mandate
This is a live director mandate I refer executives to directly. The role sits in education technology · consumer services and is located in New York, NY on a hybrid/on-site basis, with compensation of $280K base; up to $300K total cash.
This is a confidential search. Read the brief above, then apply below for this role. The company name is shared once there's a close match and mutual interest.
Most senior mandates are filled this way — privately, before any listing exists. Read how unadvertised executive roles actually get filled.
- This is a confidential search. The company name and full role details are only discussed on a call with one of our recruiters if there is a close match.
- We use your details — your LinkedIn profile URL and email address — to match you against this mandate and any other closely matched roles.
- A verifiable email address, LinkedIn profile and a recent PDF resume are required. Submissions from bots, spammers or unverifiable profiles are removed.
- There is no call booking at this stage. Calls are scheduled only after we identify a close match.
Who I consider
- C-suite, EVP/SVP, VP and Head of function leaders
- Proven scale-up, venture-backed or enterprise leadership experience
- Track record of building and leading teams in the relevant function
Final hiring decisions rest solely with the hiring company. Outcomes depend on role availability and decisions made by the hiring team.
Apply — Director of Performance Marketing
This application is for this role only. I review it against the brief above and contact you if there's a close match.
- This is a confidential search. The company name and full role details are only discussed on a call with one of our recruiters if there is a close match.
- We use your details — your LinkedIn profile URL and email address — to match you against this mandate and any other closely matched roles.
- Handled confidentially — your details are never shared without your consent.
- A referral is an introduction, not a guarantee of an interview or an offer.
- Final hiring decisions rest with the hiring company; outcomes depend on role availability and their decisions.